{"id":629275,"date":"2024-11-08T23:27:56","date_gmt":"2024-11-08T15:27:56","guid":{"rendered":"https:\/\/www.youtupa.com\/gonglue\/629275.html"},"modified":"2024-11-09T00:10:00","modified_gmt":"2024-11-08T16:10:00","slug":"6%e4%b8%aa%e6%96%b9%e9%9d%a2%ef%bc%8c%e8%a7%a3%e8%af%bbsaas%e9%a2%86%e5%9f%9f%e4%b8%ad%e7%9a%84%e5%ae%a2%e6%88%b7%e6%88%90%e5%8a%9f%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.youtupa.com\/gonglue\/629275.html","title":{"rendered":"6\u4e2a\u65b9\u9762\uff0c\u89e3\u8bfbSAAS\u9886\u57df\u4e2d\u7684\u201c\u5ba2\u6237\u6210\u529f\u201d\uff1f"},"content":{"rendered":"<figure class=\"wp-block-image size-full aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"300\" src=\"https:\/\/www.youtupa.com\/wp-content\/uploads\/2024\/11\/e3830d7294474219011ee3c84bb028ec.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"6\u4e2a\u65b9\u9762\uff0c\u89e3\u8bfbSAAS\u9886\u57df\u4e2d\u7684\u201c\u5ba2\u6237\u6210\u529f\u201d\uff1f\" title=\"6\u4e2a\u65b9\u9762\uff0c\u89e3\u8bfbSAAS\u9886\u57df\u4e2d\u7684\u201c\u5ba2\u6237\u6210\u529f\u201d\uff1f\u7f29\u7565\u56fe\" \/><\/figure>\n<p>\u5bf9\u4e8e\u201c\u5ba2\u6237\u6210\u529f\u201d\u4f60\u6709\u591a\u4e86\u89e3\uff1f\u6587\u7ae0\u591a\u4e2a\u5c42\u9762\u4e3a\u4f60\u89e3\u8bfb\u3002<\/p>\n<p>\u4f5c\u4e3a\u5168\u7403\u6700\u5927\u7684SaaS\u4f01\u4e1a\uff0cSalesforce\u5c06\u201c\u5ba2\u6237\u6210\u529f\u201d\u63a8\u5165\u4eba\u4eec\u7684\u89c6\u7ebf\uff0c\u5e76\u4ece\u4e2d\u53d7\u76ca\u3002\u53cd\u89c2\u56fd\u5185\uff0c\u4e5f\u6709\u8bf8\u591a\u4f18\u79c0SaaS\u4f01\u4e1a\uff0c\u5f00\u59cb\u5229\u7528\u5ba2\u6237\u6210\u529f\u7b56\u7565\u9a71\u52a8\u4e1a\u52a1\u589e\u957f\uff0c\u5982\u5317\u68ee\u3001Teambition\u3001Ping++\u7b49\u3002\u7531\u4e8eSaaS\u72ec\u7279\u7684\u8ba2\u9605\u6a21\u5f0f\uff0c\u4f34\u968f\u5e02\u573a\u9010\u6e10\u6210\u719f\u7ade\u4e89\u65e5\u6e10\u6fc0\u70c8\uff0c\u4f01\u4e1a\u751f\u5b58\u8d8a\u6765\u4f9d\u8d56\u5ba2\u6237\u6210\u529f\uff0c\u53ef\u4ee5\u8bf4\u201c\u6ca1\u6709\u5ba2\u6237\u6210\u529f\uff0c\u5c31\u6ca1\u6709SaaS\u4f01\u4e1a\u7684\u6210\u529f\u201d\u3002<\/p>\n<p>\u7136\u800c\uff0c\u7edd\u5927\u591a\u6570SaaS\u4ece\u4e1a\u8005\u5bf9\u201c\u5ba2\u6237\u6210\u529f\u201d\u8fd9\u4e2a\u6982\u5ff5\u4e00\u8138\u832b\u7136\uff0c\u6709\u6240\u8033\u95fb\u8005\u5be5\u5be5\uff0c\u6709\u5b9e\u8df5\u7ecf\u9a8c\u8005\u66f4\u662f\u5c48\u6307\u53ef\u6570\uff0c\u66f4\u4e0d\u8981\u8bf4\u5ba2\u6237\u6210\u529f\u65b9\u6cd5\u8bba\u7684\u6c89\u6dc0\u548c\u63d0\u70bc\u3002\u5373\u4fbf\u5728\u7845\u8c37\uff0c\u5ba2\u6237\u6210\u529f\u4e5f\u662f\u4e00\u4e2a\u76f8\u5bf9\u65b0\u7684\u6982\u5ff5\uff0c\u5728\u8c37\u6b4c\u6307\u6570\u5206\u522b\u641c\u7d22\u201cCustomer Success\u201d\u548c\u201cCustomer Success Manager\u201d\uff0c\u4e5f\u662f\u4ece2013\u5e74\u5f00\u59cb\uff0c\u8ba4\u77e5\u5ea6\u624d\u663e\u8457\u63d0\u5347\u3002<\/p>\n<p>\u4eca\u5929\u6211\u4eec\u901a\u8fc7\u8fd9\u7bc7\u6587\u7ae0\uff0c\u8bd5\u56fe\u628a\u201c\u5ba2\u6237\u6210\u529f\u201d\u8bf4\u6e05\u695a\uff0c\u8bb2\u660e\u767d\uff0c\u5185\u5bb9\u8f83\u591a\uff0c\u6162\u6162\u54c1\u3002<\/p>\n<p>\u672c\u6587\u5305\u542b\u4ee5\u4e0b\u5185\u5bb9\uff1a<\/p>\n<p>\u8ffd\u6eaf\u5ba2\u6237\u6210\u529f\u7684\u8d77\u6e90<\/p>\n<p>\u5ba2\u6237\u6210\u529f\u5728\u4f01\u4e1a\u626e\u6f14\u7684\u89d2\u8272<\/p>\n<p>\u5ba2\u6237\u6210\u529f\u7684\u4ef7\u503c<\/p>\n<p>\u5ba2\u6237\u6210\u529f\u7684\u5b9a\u4e49<\/p>\n<p>\u4f60\u7684\u4f01\u4e1a\u73b0\u9636\u6bb5\u662f\u5426\u9700\u8981\u5ba2\u6237\u6210\u529f<\/p>\n<p>\u5ba2\u6237\u6210\u529f\u600e\u4e48\u505a<\/p>\n<p>\u8ffd\u6eaf\u5ba2\u6237\u6210\u529f\u7684\u8d77\u6e90<\/p>\n<p>\u8bf4\u5230\u5ba2\u6237\u6210\u529f\uff0c\u5c31\u4e0d\u80fd\u4e0d\u63d0\u5230SaaS\uff08\u8f6f\u4ef6\u5373\u670d\u52a1\uff09\u30022001\u5e74\u524d\u540e\uff0c\u968f\u7740\u4e92\u8054\u7f51\u6280\u672f\u7684\u53d1\u5c55\u548c\u5e94\u7528\u8f6f\u4ef6\u7684\u6210\u719f\uff0c\u5174\u8d77\u4e86\u4e00\u79cd\u5b8c\u5168\u521b\u65b0\u7684\u8f6f\u4ef6\u5e94\u7528\u6a21\u5f0f\uff1aSaaS\u3002<\/p>\n<p>\u6700\u65e9\u7531Salesforce\u5f00\u521b\u6027\u7684\u63a8\u51fa\u6309\u9700\u8ba2\u8d2d\u7684CRM\u89e3\u51b3\u65b9\u6848\uff0c\u5ba2\u6237\u53ef\u4ee5\u6839\u636e\u81ea\u5df1\u5b9e\u9645\u9700\u6c42\uff0c\u901a\u8fc7\u4e92\u8054\u7f51\u5411\u5382\u5546\u5b9a\u8d2d\u6240\u9700\u7684\u5e94\u7528\u8f6f\u4ef6\u670d\u52a1\uff0c\u6309\u8ba2\u8d2d\u7684\u670d\u52a1\u591a\u5c11\u548c\u65f6\u95f4\u957f\u77ed\u5411\u5382\u5546\u652f\u4ed8\u8d39\u7528\uff0c\u5e76\u901a\u8fc7\u4e92\u8054\u7f51\u4f7f\u7528\u8f6f\u4ef6\u670d\u52a1\u3002\u540c\u65f6\uff0c\u4fbf\u5229\u4f4e\u4ef7\u5207\u6362\u6210\u672c\u4f4e\u7684\u4f18\u70b9\uff0c\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u80fd\u4f7f\u7528\u5148\u8fdb\u6280\u672f\u63d0\u9ad8\u7ecf\u8425\u6548\u7387\uff0c\u5f00\u8f9f\u4e86\u4e00\u7247\u65b0\u5929\u5730\u3002<\/p>\n<p>\u968f\u7740\u7ade\u4e89\u52a0\u5267\u548c\u5ba2\u6237\u9700\u6c42\u4e0d\u65ad\u53d8\u5316\uff0cSaaS\u884c\u4e1a\u9762\u4e34\u4e00\u4e2a\u95ee\u9898\uff1a\u6781\u4f4e\u7684\u5207\u6362\u6210\u672c\uff0c\u5bfc\u81f4\u5ba2\u6237\u7559\u5b58\u7684\u4e25\u5cfb\u6311\u6218\u3002\u5728\u8fc7\u53bb\u7684\u8f6f\u4ef6\u65f6\u4ee3\uff0c\u4e00\u5957\u7cfb\u7edf\u7684\u8d39\u7528\u81f3\u5c11\u4e5f\u5f97\u6570\u5343\u7f8e\u5143\uff0c\u751a\u81f3\u6570\u767e\u4e07\u7f8e\u5143\uff0c\u9500\u552e\u5e26\u6765\u65b0\u5ba2\u6237\uff0c\u4e13\u4e1a\u7684\u5b9e\u65bd\u4eba\u5458\u4e0a\u95e8\u90e8\u7f72\u5b89\u88c5\uff0c\u7531\u5ba2\u6237\u7ecf\u7406\u6216\u6280\u672f\u652f\u6301\u4e00\u8d77\u8d1f\u8d23\u552e\u540e\u5de5\u4f5c\uff0c\u5207\u6362\u4f9b\u5e94\u5546\u53d8\u5f97\u65e0\u6bd4\u82e6\u96be\uff0c\u4f9b\u5e94\u5546\u5904\u4e8e\u4e3b\u5bfc\u89d2\u8272\u3002SaaS\u5374\u4e0d\u540c\uff0c\u5207\u6362\u6210\u672c\u6781\u4f4e\uff0c\u5ba2\u6237\u5b8c\u5168\u638c\u63e1\u5408\u4f5c\u7684\u4e3b\u5bfc\u6743\u3002<\/p>\n<p>\u552f\u4e00\u7684\u89e3\u51b3\u65b9\u6848\u5c31\u662f\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\uff0c\u4fdd\u8bc1\u5ba2\u6237\u7684\u9700\u6c42\u88ab\u6ee1\u8db3\uff0c\u5ba2\u6237\u80fd\u6210\u529f\uff0c\u624d\u80fd\u7559\u4f4f\u5ba2\u6237\uff0c\u5e76\u6301\u7eed\u4ece\u5ba2\u6237\u8eab\u4e0a\u83b7\u53d6\u6536\u76ca\u3002\u4e8e\u662f\uff0c\u57282010\u5e74\u524d\u540e\uff0c\u5ba2\u6237\u6210\u529f\u5e94\u8fd0\u800c\u751f\u3002\u52302015\u5e74\uff0c\u5df2\u7ecf\u6210\u4e3a\u4e00\u4e2a\u6210\u719f\u7684\u9886\u57df\uff0c\u5e76\u8bde\u751f\u4e86\u76f4\u63a5\u5bf9\u5176\u8d1f\u8d23\u7684\u5c97\u4f4d\u201c\u5ba2\u6237\u6210\u529f\u7ecf\u7406\uff08CSM\uff09\u201d<\/p>\n<p>\u672a\u6765\uff0c\u9664\u975e\u53d1\u751f\u6839\u672c\u6027\u7684\u5de8\u53d8\uff0c\u5426\u5219\u79d1\u6280\u7684\u53d1\u5c55\u53ea\u4f1a\u8ba9\u5ba2\u6237\u66f4\u6709\u8bdd\u8bed\u6743\uff0c\u5e02\u573a\u5c06\u66f4\u52a0\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u3002\u4f01\u4e1a\u5c06\u4e0d\u518d\u8ba8\u8bba\u662f\u5426\u8981\u505a\u5ba2\u6237\u6210\u529f\uff0c\u800c\u662f\u8003\u8651\u5982\u4f55\u6839\u636e\u5ba2\u6237\u548c\u4e1a\u52a1\u7684\u60c5\u51b5\u5efa\u7acb\u201c\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u201d\u7684\u5ba2\u6237\u6210\u529f\u7ecf\u8425\u65b9\u6cd5\u3002<\/p>\n<p>\u5ba2\u6237\u6210\u529f\u5728\u4f01\u4e1a\u4e2d\u626e\u6f14\u7684\u89d2\u8272<\/p>\n<p>\u5148\u770b\u4e00\u5f20\u6765\u81ea\u7f8e\u56fd\u7ecf\u7eac\u5408\u4f19\u4ebaDavid Skok\u57282017\u5e74SaaStr\u4f1a\u8bae\uff08\u5168\u7403\u6700\u5177\u5f71\u54cd\u529b\u548c\u4ee3\u8868\u610f\u4e49\u7684SaaS\u4f1a\u8bae\uff09\u4e0a\u5206\u4eab\u7684\u56fe\u7247\uff0c\u5ba2\u6237\u6210\u529f\u5230\u5e95\u5904\u4e8e\u4f01\u4e1a\u7ecf\u8425\u4e2d\u7684\u54ea\u4e2a\u4f4d\u7f6e\u3002<\/p>\n<p>\u6240\u6709\u7684SaaS\u4ee5\u53ca\u8ba2\u9605\u7ecf\u6d4e\u7684\u4f01\u4e1a\uff0c\u5546\u4e1a\u6a21\u5f0f\u7684\u672c\u8d28\u90fd\u662f\u4e00\u4e2a\u6f0f\u6597\uff0c\u5206\u4e3a\u552e\u524d\uff08\u83b7\u5ba2\uff09\u548c\u552e\u540e\uff08\u7559\u5ba2\uff09\uff0c\u5373\u5e02\u573a\u548c\u9500\u552e\u6301\u7eed\u83b7\u53d6\u65b0\u5ba2\u6237\uff0c\u4e0d\u65ad\u8865\u5145\u65b0\u9c9c\u8840\u6db2\uff0c\u552e\u540e\u7ef4\u62a4\u597d\u5ba2\u6237\uff0c\u907f\u514d\u6d41\u5931\uff0c\u5e76\u5c3d\u53ef\u80fd\u6536\u66f4\u591a\u94b1\u3002\u628a\u4e24\u8005\u62c6\u5f00\u6765\u770b\uff1a<\/p>\n<p>\u552e\u524d\uff08\u83b7\u5ba2\uff09<\/p>\n<p>\u5e02\u573a\u83b7\u5ba2\uff08\u5305\u542b\u662f\u7ebf\u4e0a\u3001\u7ebf\u4e0b\u6240\u6709\u6e20\u9053\u7684\u83b7\u5ba2\u884c\u4e3a\uff09<\/p>\n<p>\u9500\u552e\u8f6c\u5316\uff08\u5f53\u7136\uff0c\u5f88\u591a\u4f4e\u4ef7\u751a\u81f3\u514d\u8d39\u4ea7\u54c1\u6ca1\u6709\u9500\u552e\u73af\u8282\uff09<\/p>\n<p>\u552e\u540e\uff08\u7559\u5ba2\uff09<\/p>\n<p>\u65b0\u624b\u542f\u52a8\uff08\u521a\u4ed8\u8d39\u4e4b\u540e\u7684\u4ea7\u54c1\u5b9e\u65bd\uff09<\/p>\n<p>\u5ba2\u6237\u7559\u5b58<\/p>\n<p>\u6269\u5c55\u9500\u552e<\/p>\n<p>\u7eed\u8ba2<\/p>\n<p>\u552e\u524d\uff08\u83b7\u5ba2\uff09\u5305\u542b\u201c\u5e02\u573a\u83b7\u5ba2\u201d\u548c\u201c\u9500\u552e\u8f6c\u5316\u201d\u3002\u5047\u8bbe\u6f0f\u6597\u521d\u59cb\u6570\u91cf\u4e00\u5b9a\uff0c\u552e\u524d\u7684\u6838\u5fc3\u6307\u6807\u662f\u8f6c\u5316\u7387\uff0c\u5373\u5982\u4f55\u63d0\u9ad8\u6bcf\u4e2a\u73af\u8282\u7684\u8f6c\u5316\u7387\u3002\u5bf9\u5e94\u7684\u6982\u5ff5\u53eb\u5ba2\u6237\u83b7\u53d6\u6210\u672c\uff0c\u7b80\u79f0CAC\uff0c\u662fSaaS\u7684\u6838\u5fc3\u6307\u6807\u4e4b\u4e00\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u4e00\u5bb6SaaS\u516c\u53f8\u5178\u578b\u7684\u552e\u524d\u8def\u5f84\u662f\uff0c\u5e02\u573a\u90e8\u901a\u8fc7\u514d\u8d39\uff08\u5185\u5bb9\u8425\u9500\u3001SEO\u7b49\uff09\u548c\u4ed8\u8d39\uff08SEM\u3001\u7535\u8bdd\u964c\u62dc\u3001\u7ebf\u4e0b\u573a\u9500\u7b49\uff09\u7684\u83b7\u5ba2\u65b9\u5f0f\uff0c\u5438\u5f15\u5ba2\u6237\u6765\u5230\u843d\u5730\u9875\uff0c\u6839\u636e\u6e20\u9053\u7279\u70b9\uff08\u5176\u5b9e\u662f\u4e0d\u540c\u6e20\u9053\u7684\u5ba2\u6237\u6709\u5dee\u5f02\uff09\u8bbe\u8ba1\u4e13\u5c5e\u843d\u5730\u9875\uff0c\u63d0\u9ad8\u7528\u6237\u6ce8\u518c\u8f6c\u5316\u7387\uff0c\u5e76\u5c3d\u91cf\u5728\u8bd5\u7528\u670d\u52a1\u5185\u8ba9\u5ba2\u6237\u611f\u53d7\u5230\u4ea7\u54c1\u7684\u4ef7\u503c\uff0c\u5e2e\u52a9\u9500\u552e\u5728\u6700\u77ed\u65f6\u95f4\u5185\u8f6c\u5316\u6210\u5355\u3002<\/p>\n<p>\u53ef\u4ee5\u770b\u51fa\uff0c\u6f0f\u6597\u6bcf\u4e2a\u73af\u8282\u7684\u5173\u952e\u6307\u6807\u90fd\u662f\u8f6c\u5316\u7387\uff0c\u8c01\u80fd\u505a\u5230\u66f4\u9ad8\u7684\u8f6c\u5316\u7387\uff0c\u610f\u5473\u7740\u66f4\u9ad8\u7684\u7ecf\u8425\u6548\u7387\uff0c\u4e5f\u5c31\u5360\u636e\u4e86\u66f4\u5927\u7684\u7ade\u4e89\u4f18\u52bf\u3002\u8fd9\u4e2a\u73af\u8282\uff0c\u4e5f\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacking\uff09\u805a\u7126\u4f18\u5316\u7684\u6a21\u5757\u3002<\/p>\n<p>\u552e\u540e\uff08\u7559\u5ba2\uff09\u5305\u542b\u4ece\u5ba2\u6237\u5b8c\u6210\u7b7e\u5355\u4e4b\u540e\u7684\u6240\u6709\u73af\u8282\uff0c\u5305\u62ec\u65b0\u624b\u542f\u52a8\u3001\u5ba2\u6237\u7559\u5b58\u3001\u6269\u5c55\u9500\u552e\u3001\u7eed\u8ba2\uff0c\u4ee5\u53ca\u7eed\u8ba2\u4e4b\u540e\u65b0\u7684\u4e00\u8f6e\u751f\u547d\u5468\u671f\u3002\u5bf9\u4e8e\u624d\u5174\u8d77\u7684SaaS\u884c\u4e1a\uff0c\u4ee5\u53ca\u66f4\u5bbd\u6cdb\u7684\u9700\u8981\u548c\u5ba2\u6237\u591a\u6b21\u53d1\u751f\u4ea4\u6613\u7684\u884c\u4e1a\uff0c\u552e\u540e\u7684\u6838\u5fc3\u6307\u6807\u90fd\u662f\u201c\u6536\u5165\u201d\u3002\u5bf9\u5e94\u7684\u6982\u5ff5\u53eb\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\uff0c\u7b80\u79f0LTV\uff0c\u662fSaaS\u7684\u53e6\u4e00\u4e2a\u6838\u5fc3\u6307\u6807\u3002<\/p>\n<p>\u4f8b\u5982SaaS\u884c\u4e1a\uff0c\u901a\u8fc7\u552e\u524d\u7684\u4e00\u7cfb\u5217\u884c\u4e3a\u5c06\u5ba2\u6237\u8f6c\u5316\u4ed8\u8d39\u4e86\uff0c\u76f8\u5bf9\u4e8e\u8fd9\u4e2a\u5ba2\u6237\u80fd\u7ed9\u5ba2\u6237\u8d21\u732e\u7684\u6574\u4f53\u4ef7\u503c\uff0c\u4ed8\u8d39\u53ea\u5360\u636e\u4e86\u5f88\u5c11\u4e00\u90e8\u5206\u3002\u66f4\u591a\u7684\u4ef7\u503c\uff0c\u9700\u8981\u901a\u8fc7\u5ba2\u6237\u6210\u529f\u7b56\u7565\u5b9e\u73b0\uff0c\u51cf\u5c11\u5ba2\u6237\u6d41\u5931\uff0c\u63d0\u9ad8\u5ba2\u6237\u7eed\u7b7e\u7387\uff0c\u8d2d\u4e70\u548c\u6d88\u8d39\u66f4\u591a\u7684\u4ea7\u54c1\u548c\u670d\u52a1\uff0c\u4e0d\u65ad\u7684\u62c9\u957f\u5ba2\u6237\u7684\u751f\u547d\u5468\u671f\uff0c\u4ee5\u53ca\u5ba2\u6237\u751f\u547d\u5468\u671f\u5185\u7ed9\u4f01\u4e1a\u8d21\u732e\u7684\u4ef7\u503c\u3002<\/p>\n<p>\u5728\u6210\u719f\u7684SaaS\u9886\u57df\uff0c\u5e7f\u4e3a\u6d41\u4f20\u7684\u4e00\u53e5\u8bdd\uff1a\u4f01\u4e1a90%\u7684\u6536\u5165\u6765\u81ea\u5ba2\u6237\u6210\u529f\u3002 by Jason Lemkin\uff08\u6295\u8d44\u4eba\u3001SaaStr\u521b\u59cb\u4eba\uff09<\/p>\n<p>\u5ba2\u6237\u6210\u529f\u7684\u4ef7\u503c<\/p>\n<p>\u53ef\u4ee5\u770b\u51fa\uff0c\u5ba2\u6237\u6210\u529f\u4e3b\u8981\u5728\u552e\u540e\u9636\u6bb5\u53d1\u6325\u4ef7\u503c\uff0c\u90a3\u4e48\u5230\u5e95\u6709\u54ea\u4e9b\u4ef7\u503c\u5462\uff1f<\/p>\n<p>\u5982\u4e0b\u56fe\u6240\u793a\uff0c\u6536\u5165\u8d21\u732e\u4e3axxx\u7684\u4e00\u7fa4\u5ba2\u6237\uff0c\u56e0\u4e3a\u5ba2\u6237\u6210\u529f\u6295\u5165\u7a0b\u5ea6\u4e0d\u540c\uff0c\u9020\u6210\u4e3a\u4f01\u4e1a\u8d21\u732e\u6536\u5165\u7684\u53d8\u5316\u5dee\u5f02\uff08\u6536\u5165=\u4e0a\u5468\u671f\u6536\u5165-\u6d41\u5931\u6536\u5165+\u6269\u5c55\u6536\u5165\uff09\uff1a<\/p>\n<p>\u6df1\u7eff\u8272\u7ebf\uff1a\u5b8c\u5584\u7684\u5ba2\u6237\u6210\u529f\u4f53\u7cfb\uff0c\u867d\u7136\u6709\u5ba2\u6237\u6d41\u5931\uff0c\u4f46\u662f\u5ba2\u6237\u6269\u5c55\u5e26\u6765\u6536\u5165\u5927\u4e8e\u6d41\u5931\u5ba2\u6237\u7684\u635f\u5931\uff0c\u5b9e\u73b0\u4e86\u6536\u5165\u8d1f\u6d41\u5931\uff0c\u6536\u5165\u8d21\u732e\u4e0d\u964d\u53cd\u5347<\/p>\n<p>\u6d45\u7eff\u8272\u7ebf\uff1a\u5ba2\u6237\u6210\u529f\u521a\u6b65\u5165\u6b63\u8f68\uff0c\u5ba2\u6237\u6269\u5c55\u5e26\u6765\u7684\u6536\u5165\u6070\u597d\u548c\u5ba2\u6237\u6d41\u5931\u7684\u6536\u5165\u635f\u5931\u6301\u5e73\uff0c\u6240\u4ee5\u6d41\u5931\u7387\u4e3a0\uff0c\u6536\u5165\u8d21\u732e\u4fdd\u6301\u4e0d\u53d8<\/p>\n<p>\u6d45\u9ec4\u8272\u7ebf\uff1a\u521a\u5f00\u59cb\u7ec4\u5efa\u5ba2\u6237\u6210\u529f\u56e2\u961f\uff0c\u8fd8\u5728\u6478\u7d22\u9636\u6bb5\uff0c\u867d\u7136\u5df2\u7ecf\u6709\u6269\u5c55\u5e26\u6765\u7684\u6536\u5165\uff0c\u4f46\u8fd8\u662f\u5c0f\u4e8e\u6d41\u5931\u6536\u5165\uff0c\u603b\u4f53\u6536\u5165\u8d21\u732e\u9010\u6e10\u51cf\u5c0f<\/p>\n<p>\u9ec4\u8272\u7ebf\uff1a\u5b8c\u5168\u6ca1\u6709\u5f00\u5c55\u5ba2\u6237\u6210\u529f\uff0c\u4e5f\u6ca1\u6709\u4efb\u4f55\u6269\u5c55\u9500\u552e\u7684\u6536\u5165\uff0c\u6d41\u5931\u7387\u5f88\u9ad8\uff0c\u6536\u5165\u8d21\u732e\u9010\u5e74\u6025\u901f\u4e0b\u964d<\/p>\n<p>\u603b\u7ed3\u4e0b\uff0cSaaS\u76842\u4e2a\u6a21\u5757\u5206\u522b\u53ef\u4ee5\u7528CAC\u548cLTV\u6765\u8861\u91cf\uff0c\u800c\u5ba2\u6237\u6210\u529f\u5e26\u6765\u7684\u5229\u597d\uff1a<\/p>\n<p>\u9996\u5148\u51cf\u5c11\u5ba2\u6237\u6d41\u5931\uff0c\u8ba9\u5ba2\u6237\u7ee7\u7eed\u4f7f\u7528\u4ea7\u54c1\/\u670d\u52a1\uff08\u7eed\u8ba2\uff09<\/p>\n<p>\u8fdb\u800c\u8d2d\u4e70\u66f4\u591a\u8d21\u732e\u66f4\u591a\u4ef7\u503c\uff08\u589e\u8d2d\uff09<\/p>\n<p>\u751a\u81f3\u53e3\u7891\u63a8\u8350\u7ed9\u5176\u4ed6\u5ba2\u6237\uff08\u63a8\u8350\uff09<\/p>\n<p>\u524d2\u70b9\u76f4\u63a5\u63d0\u5347LTV\uff0c\u8ba9\u5ba2\u6237\u4e3a\u4f01\u4e1a\u8d21\u732e\u7684\u4ef7\u503c\u6700\u5927\u5316\uff0c\u6700\u540e1\u70b9\u53ef\u4ee5\u5927\u5e45\u5ea6\u964d\u4f4eCAC\uff08\u53e3\u7891\u63a8\u8350\u662f\u83b7\u53d6\u5ba2\u6237\u6210\u672c\u6700\u4f4e\u7684\u65b9\u5f0f\uff09\uff0c\u8fd9\u4fbf\u662f\u5ba2\u6237\u6210\u529f\u7684\u5de8\u5927\u4ef7\u503c\uff0c\u53ef\u4ee5\u8bf4\u8d2f\u7a7f\u6574\u4e2a\u4f01\u4e1a\u7684\u7ecf\u8425\u73af\u8282\u3002<\/p>\n<p>\u5ba2\u6237\u6210\u529f\u7684\u5b9a\u4e49<\/p>\n<p>\u73b0\u5728\uff0c\u6211\u4eec\u77e5\u9053\uff0c\u5ba2\u6237\u6210\u529f\u8d77\u6e90\u4e8eSaaS\u9886\u57df\uff0c\u5b9e\u9645\u4e0a\u65e0\u8bba\u4f60\u5728\u7ecf\u8425\u4e00\u5bb6SaaS\u4f01\u4e1a\uff0c\u8fd8\u662f\u5728\u5f00\u5c55\u8ba2\u9605\u4ed8\u8d39\u548c\u4f1a\u5458\u4e1a\u52a1\uff0c\u751a\u81f3\u9500\u552e\u4e00\u6b21\u6027\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u53ea\u8981\u4f60\u60f3\u4e0e\u5ba2\u6237\u505a\u591a\u6b21\u751f\u610f\uff0c\u9a71\u52a8\u4e1a\u52a1\u5b9e\u73b0\u964d\u4f4e\u6d41\u5931\u3001\u589e\u52a0\u590d\u8d2d\u548c\u589e\u52a0\u6269\u5c55\u9500\u552e\u6536\u5165\uff0c\u9009\u62e9\u5ba2\u6237\u6210\u529f\u662f\u5fc5\u7ecf\u8def\u5f84\u3002<\/p>\n<p>\u90a3\u5ba2\u6237\u6210\u529f\u5177\u4f53\u6307\u7684\u662f\u4ec0\u4e48\uff1f\u6211\u4eec\u603b\u7ed3\u4e00\u4e0b\uff1a<\/p>\n<p>\u5ba2\u6237\u6210\u529f\u7684\u5b9a\u4e49<\/p>\n<p>\u4ece\u5ba2\u6237\u89d2\u5ea6\u6765\u770b\uff1a<\/p>\n<p>\u5ba2\u6237\u6210\u529f\u7684\u5b9a\u4e49\u662f\uff1a\u201c\u901a\u8fc7\u4e0e\u8d35\u516c\u53f8\u7684\u4e92\u52a8\uff0c\u5ba2\u6237\u9700\u6c42\u88ab\u6ee1\u8db3\uff0c\u5373\u5ba2\u6237\u6210\u529f\u201d\u3002<\/p>\n<p>\uff08\u4f60\u4e5f\u8bb8\u4f1a\u8bf4\u4e00\u5207\u5546\u4e1a\u7684\u672c\u8d28\u90fd\u662f\u6ee1\u8db3\u5ba2\u6237\u9700\u6c42\u3002\u8fd9\u6ca1\u6bdb\u75c5\uff0c\u4f46\u5c31\u50cf\u201c\u4e00\u5207\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3\u201d\u8fd9\u4e2a\u6982\u5ff5\u4e00\u6837\uff0c\u591a\u5c11\u4f01\u4e1a\u80fd\u771f\u6b63\u505a\u5230\u8fd9\u4e00\u70b9\uff09<\/p>\n<p>\u300c\u4e0e\u8d35\u516c\u53f8\u7684\u4e92\u52a8\u300d\uff1a\u4e92\u52a8\u4e0d\u4ec5\u4ec5\u6307\u201c\u4ea7\u54c1\u201d\u4f7f\u7528\uff0c\u800c\u662f\u6307\u5ba2\u6237\u4e0e\u516c\u53f8\u7684\u6240\u6709\u63a5\u89e6\u70b9\uff1a\u4ece\u6700\u65e9\u7684\u8425\u9500\u548c\u9500\u552e\uff0c\u518d\u5230\u65b0\u624b\u542f\u52a8\u4ee5\u53ca\u540e\u7eed\u7684\u6240\u6709\u670d\u52a1\u3002<\/p>\n<p>\u300c\u5ba2\u6237\u9700\u6c42\u300d\uff1a\u5305\u542b\u4e24\u70b9\uff0c\u300c\u5fc5\u8981\u7684\u7ed3\u679c\u300d\u662f\u5ba2\u6237\u5fc5\u987b\u8981\u5b9e\u73b0\u7684\u7ed3\u679c\uff0c\u8fd9\u662f\u5ba2\u6237\u6210\u529f\u7684\u57fa\u7840\uff1b\u300c\u6070\u5f53\u7684\u4f53\u9a8c\u300d\u662f\u5ba2\u6237\u548c\u4f01\u4e1a\u9700\u8981\u600e\u4e48\u505a\uff0c\u624d\u80fd\u5b9e\u73b0\u300c\u5fc5\u8981\u7684\u7ed3\u679c\u300d\u3002\u4e0d\u540c\u7c7b\u578b\u7684\u5ba2\u6237\u9700\u8981\u5b9e\u73b0\u4e0d\u540c\u7684\u7ed3\u679c\uff0c\u5c31\u7b97\u662f\u540c\u6837\u7684\u5ba2\u6237\uff0c\u6240\u9700\u7684\u4f53\u9a8c\u4e5f\u6709\u6240\u4e0d\u540c\u3002<\/p>\n<p>\u4ece\u4f01\u4e1a\u89d2\u5ea6\u6765\u770b\uff1a<\/p>\n<p>\u5bf9\u4e8e\u4f01\u4e1a\u6765\u8bf4\uff0c\u5ba2\u6237\u6210\u529f\u66f4\u591a\u6307\u7684\u662f\u5ba2\u6237\u6210\u529f\u7ba1\u7406\uff0c\u5373\u201c\u4f01\u4e1a\u56f4\u7ed5\u5ba2\u6237\u5728\u751f\u547d\u5468\u671f\u7684\u6bcf\u4e2a\u63a5\u89e6\u70b9\uff0c\u4e3b\u52a8\u534f\u8c03\u8fd0\u8425\uff0c\u8ba9\u5ba2\u6237\u4e0d\u65ad\u671d\u7740\u9700\u6c42\u88ab\u6ee1\u8db3\u9760\u8fd1\u201d\u3002\u5176\u4e2d\uff0c\u5305\u542b\u63a8\u8fdb\u5ba2\u6237\u6210\u529f\u7b56\u7565\u3001\u7ec4\u5efa\u5ba2\u6237\u6210\u529f\u56e2\u961f\u7b49\u3002<\/p>\n<p>\u5bf9\u4e8e\u4f01\u4e1a\u6765\u8bf4\uff0c\u8981\u4fdd\u8bc1\u589e\u957f\uff0c\u5fc5\u987b\u56de\u5f52\u672c\u8d28\uff0c\u5fc5\u987b\u8ba4\u8bc6\u5230\u5ba2\u6237\u6210\u529f\u662f\u4f01\u4e1a\u76ee\u7684\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u624b\u6bb5\u3002\u5f00\u5c55\u5ba2\u6237\u6210\u529f\u4e5f\u4e0d\u662f\u53ea\u642d\u5efa\u4e00\u4e2a\u4e13\u95e8\u8d1f\u8d23\u7684\u56e2\u961f\u6216\u8d2d\u4e70\u4e00\u5957\u76d1\u63a7\u5ba2\u6237\u884c\u4e3a\u6570\u636e\u7684\u8f6f\u4ef6\uff0c\u800c\u662f\u8981\u5e26\u52a8\u4f01\u4e1a\u7684\u6bcf\u4e2a\u90e8\u95e8\u8ba4\u53ef\u5ba2\u6237\u6210\u529f\uff0c\u5e76\u53c2\u4e0e\u5230\u5e2e\u52a9\u5ba2\u6237\u6210\u529f\u8fd9\u4ef6\u4e8b\u60c5\u4e0a\u3002<\/p>\n<p>\u4f60\u7684\u4f01\u4e1a\u73b0\u9636\u6bb5\u662f\u5426\u9700\u8981\u5ba2\u6237\u6210\u529f<\/p>\n<p>\u4f01\u4e1a\u5f00\u5c55\u5ba2\u6237\u6210\u529f\u7684\u76ee\u7684\u65e0\u5916\u4e4e\u5c31\u662f\u901a\u8fc7\u63d0\u9ad8\u7559\u5b58\u3001\u589e\u52a0\u6269\u5c55\u9500\u552e\u7b49\u9014\u5f84\uff0c\u63d0\u9ad8\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\uff08LTV\uff09\uff0c\u597d\u5904\u5f88\u660e\u663e\u3002\u4f46\u662f\uff0c\u4f01\u4e1a\u662f\u4e0d\u662f\u5e94\u8be5\u7acb\u5373\u5c31\u505a\u8d77\u6765\uff1f<\/p>\n<p>\u5bf9\u4e8e\u4e00\u5bb6\u5178\u578b\u7684SaaS\u4f01\u4e1a\uff0c\u7ecf\u8425\u8def\u5f84\u6709\u76f8\u5bf9\u901a\u7528\u7684\u9636\u6bb5\u5b9a\u4e49\uff0c\u5982\u4e0b\uff1a<\/p>\n<p>\u5bfb\u627ePMF<\/p>\n<p>\u5bfb\u627e\u53ef\u91cd\u590d\u53ef\u89c4\u6a21\u5316\u4e14\u76c8\u5229\u7684\u589e\u957f\u6a21\u578b<\/p>\n<p>\u5927\u89c4\u6a21\u6269\u5f20<\/p>\n<p>\u5bfb\u627ePMF<\/p>\n<p>PMF\uff0cproduct\/market fit\uff0c\u5373\u4ea7\u54c1\/\u5e02\u573a\u5339\u914d\uff0c\u7b80\u5355\u7406\u89e3\u5c31\u662f\u4f60\u7684\u4ea7\u54c1\u7b26\u5408\u5e02\u573a\u548c\u5ba2\u6237\u9700\u6c42\uff0c\u5ba2\u6237\u613f\u610f\u82b1\u65f6\u95f4\u548c\u94b1\u6301\u7eed\u4f7f\u7528\u3002<\/p>\n<p>\u8fd9\u4e2a\u9636\u6bb5\u7684\u91cd\u5fc3\u662f\u4e0d\u65ad\u9a8c\u8bc1\u548c\u8fed\u4ee3\u4ea7\u54c1\uff08\u5f53\u7136\u5e02\u573a\/\u6e20\u9053\/\u6a21\u5f0f\u7684\u5339\u914d\u4e5f\u9700\u8981\u540c\u6b65\u9a8c\u8bc1\uff09\uff0c\u76f4\u5230\u4ea7\u54c1\u786e\u5b9e\u662f\u5ba2\u6237\u60f3\u8981\u548c\u9700\u8981\u3002\u540c\u65f6\uff0c\u9700\u8981\u63a7\u5236\u597d\u73b0\u91d1\u6d41\uff0c\u4fdd\u8bc1\u8db3\u591f\u7684\u8d44\u91d1\u80fd\u627e\u5230PMF\u3002<\/p>\n<p>\u4e00\u822c\u8fd9\u4e2a\u9636\u6bb5\uff0c\u5ba2\u6237\u5e76\u4e0d\u4f1a\u5f88\u591a\uff0c\u4ea7\u54c1\u4e5f\u5904\u4e8e\u5e76\u4e0d\u5b8c\u5168\u7b26\u5408\u5e02\u573a\u9700\u6c42\u7684\u72b6\u6001\uff0c\u63d0\u5347\u5ba2\u6237LTV\u5e76\u4e0d\u662f\u6700\u91cd\u8981\u7684\u4efb\u52a1\u3002\u4f46\u662f\u5e94\u8be5\u7740\u624b\u50a8\u5907\u5ba2\u6237\u6210\u529f\u76f8\u5173\u7684\u4eba\u624d\uff0c\u6700\u597d\u662f\u80fd\u6709\u61c2\u5ba2\u6237\u6210\u529f\u7684\u4eba\u8d1f\u8d23\uff0c\u4e3a\u540e\u671f\u5ba2\u6237\u6210\u529f\u6253\u597d\u57fa\u7840\u3002\u8fd9\u65f6\u5019\u5927\u591a\u5c5e\u4e8e\u201c\u6551\u706b\u578b\u201d\u7684\u5ba2\u6237\u670d\u52a1\uff0c\u4ee5\u89e3\u51b3\u95ee\u9898\u4e3a\u4e3b\uff0c\u4e00\u4eba\u8eab\u517c\u591a\u804c\uff0c\u5982\u5ba2\u6237\u670d\u52a1\u3001\u5b9e\u65bd\u7b49\u3002<\/p>\n<p>\u5bfb\u627e\u53ef\u91cd\u590d\u53ef\u89c4\u6a21\u5316\u4e14\u76c8\u5229\u7684\u589e\u957f\u6a21\u578b<\/p>\n<p>\u8fd9\u4e2a\u9636\u6bb5\u7684\u72b6\u6001\uff0c\u5927\u62b5\u5982\u4e0b\uff1a<\/p>\n<p>\u83b7\u5ba2\u6d41\u7a0b\u53ef\u91cd\u590d<\/p>\n<p>\u6709\u9500\u552e\u53c2\u4e0e\u7684\u60c5\u51b5\u4e0b\uff0c\u62db\u52df\u7684\u65b0\u9500\u552e\u80fd\u8fbe\u5230\u73b0\u6709\u9500\u552e\u7684\u6548\u80fd<\/p>\n<p>\u65e0\u9500\u552e\u53c2\u4e0e\u7684\u60c5\u51b5\u4e0b\uff0c\u6d41\u91cf\u80fd\u5b9e\u73b0\u53ef\u9884\u6d4b\u6027\u7684\u8f6c\u5316<\/p>\n<p>\u83b7\u5ba2\u6d41\u7a0b\u53ef\u89c4\u6a21\u5316<\/p>\n<p>\u77ed\u671f\u5185\uff0c\u6301\u7eed\u589e\u52a0\u6d41\u91cf\u6216\u8005\u7ebf\u7d22\u7b49\u5176\u4ed6\u8d44\u6e90\uff0c\u90fd\u80fd\u5e26\u6765\u6301\u7eed\u589e\u957f<\/p>\n<p>\u83b7\u5ba2\u6210\u672c\u8fdc\u5c0f\u4e8e\u5ba2\u6237\u5468\u671f\u4ef7\u503c<\/p>\n<p>\u4e00\u822c\u60c5\u51b5\u4e0b\uff0cLTV\u8981\u5927\u4e8e3\u500dCAC\u3001CAC\u8981\u572812\u4e2a\u6708\u5185\u6536\u56de<\/p>\n<p>\u663e\u800c\u6613\u89c1\uff0c\u8fd9\u4e2a\u9636\u6bb5\u5c31\u662f\u4e24\u4ef6\u4e8b\uff1a\u634b\u987a\u83b7\u5ba2\u6d41\u7a0b\uff08\u964d\u4f4eCAC\uff09\u3001\u634b\u987a\u5ba2\u6237\u6210\u529f\uff08\u63d0\u5347LTV\uff09\u3002\u56e0\u6b64\uff0c\u5ba2\u6237\u6210\u529f\u9700\u8981\u5728\u8fd9\u4e2a\u9636\u6bb5\u5b8c\u6210\u7b56\u7565\u5236\u5b9a\u3001\u7ec4\u7ec7\u67b6\u6784\u4eba\u5458\u914d\u7f6e\u3001\u5de5\u5177\u548c\u8d22\u52a1\u652f\u6301\uff0c\u5e76\u4e14\u771f\u6b63\u5b9e\u65bd\u6709\u6548\u3002<\/p>\n<p>\u5927\u89c4\u6a21\u6269\u5f20<\/p>\n<p>\u5b8c\u6210\u4e86\u524d\u4e24\u4e2a\u9636\u6bb5\uff0c\u5c31\u53ef\u4ee5\u8fdb\u5165\u5927\u89c4\u6a21\u6269\u5f20\u4e86\uff0c\u83b7\u5ba2\u7aef\u6269\u5f20\u5927\u91cf\u83b7\u53d6\u76ee\u6807\u5ba2\u6237\uff0c\u5ba2\u6237\u6210\u529f\u7aef\u6839\u636e\u5ba2\u6237\u7684\u7c7b\u578b\u4ee5\u53ca\u589e\u957f\u60c5\u51b5\u8fdb\u884c\u76f8\u5e94\u7684\u56e2\u961f\u6269\u5bb9\u7b49\u64cd\u4f5c\u3002<\/p>\n<p>\u8fd9\u65f6\u5019\u4f60\u5e94\u8be5\u5fc3\u4e2d\u6709\u6570\u4e86\uff0c\u4f60\u7684\u4f01\u4e1a\u8981\u4e0d\u8981\u5728\u5f53\u4e0b\u5c31\u8981\u505a\u5ba2\u6237\u6210\u529f\u3002<\/p>\n<p>\u5ba2\u6237\u6210\u529f\u600e\u4e48\u505a<\/p>\n<p>\u5e02\u573a\u8d8a\u6210\u719f\uff0c\u8bdd\u8bed\u6743\u8d8a\u56de\u5f52\u5230\u5ba2\u6237\u624b\u4e0a\uff0c\u4ed6\u4eec\u4e0d\u65ad\u63a5\u6536\u5230\u6765\u81ea\u5404\u4f01\u4e1a\u7684\u4fe1\u606f\u8f70\u70b8\uff0c\u5ba2\u6237\u8d2d\u4e70\u548c\u4f7f\u7528\u4ea7\u54c1\u7684\u8def\u5f84\u6bd4\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u52a0\u590d\u6742\u3002\u5c3d\u7ba1\u5982\u6b64\uff0c\u4e07\u53d8\u4e0d\u79bb\u5176\u5b97\uff0c\u51e0\u4e4e\u6240\u6709\u7684SaaS\u4f01\u4e1a\uff0c\u4ed6\u4eec\u7684\u5ba2\u6237\u90fd\u4f1a\u9075\u5faa\u4e00\u4e2a\u56fa\u5b9a\u800c\u901a\u7528\u7684\u751f\u547d\u5468\u671f\uff0c\u5982\u4f55\u5728\u5ba2\u6237\u7684\u751f\u547d\u5468\u671f\u4e2d\u6ee1\u8db3\u9700\u6c42\uff0c\u5c31\u8fbe\u6210\u4e86\u5ba2\u6237\u6210\u529f\u3002<\/p>\n<p>\u5ba2\u6237\u6210\u529f\u7ba1\u7406\u8def\u7ebf\u56fe<\/p>\n<p>\u5ba2\u6237\u751f\u547d\u5468\u671f\u7ba1\u7406<\/p>\n<p>\u5ba2\u6237\u751f\u547d\u5468\u671f\uff0c\u56fe\u4e2d\u7684\u5f69\u8272\u6a2a\u8f74\uff0c\u5206\u4e3a5\u4e2a\u9636\u6bb5\uff1a\u5e02\u573a\u83b7\u5ba2\u3001\u9500\u552e\u8f6c\u5316\u3001\u65b0\u624b\u542f\u52a8\u3001\u6210\u957f\u3001\u7eed\u7b7e\u3002<\/p>\n<p>\u9636\u6bb51\uff1a\u5e02\u573a\u83b7\u5ba2<\/p>\n<p>\u8fd9\u4e2a\u9636\u6bb5\u662f\u5ba2\u6237\u9996\u6b21\u88ab\u89e6\u8fbe\u7684\u65f6\u5019\uff0c\u4e5f\u662f\u5ba2\u6237\u751f\u547d\u5468\u671f\u7684\u5f00\u59cb\u3002<\/p>\n<p>\u5728\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\uff0c\u5e02\u573a\u90e8\u95e8\u8981\u505a\u7684\u5c31\u662f\u786e\u5b9a\u54ea\u4e9b\u6e20\u9053\u5728\u63a8\u52a8\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u7ebf\u7d22\u8f6c\u5316\u6700\u6709\u6548\uff0c\u627e\u5230\u66f4\u9002\u5408\u81ea\u5df1\u7684\u83b7\u5ba2\u6e20\u9053\u3002<\/p>\n<p>\u9636\u6bb52\uff1a\u9500\u552e\u8f6c\u5316<\/p>\n<p>\u4e00\u65e6\u6f5c\u5728\u5ba2\u6237\u7559\u4e0b\u7ebf\u7d22\uff0c\u9664\u4e86\u63d0\u9ad8\u4ea7\u54c1\u8bd5\u7528\u671f\u4f53\u9a8c\uff0c\u8ba9\u5ba2\u6237\u5c3d\u65e9\u83b7\u53d6\u4ea7\u54c1\u4ef7\u503c\uff0c\u63d0\u9ad8\u9759\u9ed8\u4ed8\u8d39\u8f6c\u5316\u4e4b\u5916\uff0c\u66f4\u4e3b\u8981\u662f\u9500\u552e\u4eba\u5458\u8fdb\u884c\u8f6c\u5316\u3002<\/p>\n<p>\u9636\u6bb53\uff1a\u65b0\u624b\u542f\u52a8<\/p>\n<p>\u4ece\u8fd9\u91cc\u5f00\u59cb\uff0c\u5c31\u8fdb\u5165\u5ba2\u6237\u6210\u529f\u90e8\u95e8\u771f\u6b63\u53d1\u6325\u4ef7\u503c\u7684\u9636\u6bb5\u4e86\u3002<\/p>\n<p>\u5ba2\u6237\u4ed8\u8d39\u540e\u7684\u7b2c\u4e00\u4e2a\u9636\u6bb5\u662f\u65b0\u624b\u542f\u52a8\uff0c\u4e00\u822c\u662f\u5ba2\u6237\u4ed8\u8d39\u540e\u768490\u5929\uff0c\u8fd9\u4e2a\u9636\u6bb5\u5fc5\u987b\u662f\u5ba2\u6237\u6210\u529f\u56e2\u961f\u6700\u5e94\u8be5\u5173\u6ce8\u7684\uff0c\u6839\u672c\u76ee\u7684\u662f\u8ba9\u5ba2\u6237\u5c3d\u5feb\u5f00\u59cb\u4f7f\u7528\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u5e76\u4ece\u4e2d\u83b7\u53d6\u4ef7\u503c\u3002<\/p>\n<p>\u8fd9\u91cc\u9700\u8981\u6ce8\u610f\u7684\u662f\u4e3b\u52a8\u8fd0\u8425\u548c\u7ba1\u7406\uff0c\u53ca\u65f6\u628a\u4ed6\u4eec\u62c9\u56de\u5230\u6b63\u786e\u7684\u8f68\u9053\u4e0a\u3002\u6bd5\u7adf\uff0c\u5982\u679c\u4ed6\u4eec\u5728\u6ca1\u6709\u5f15\u5bfc\u548c\u5e2e\u52a9\u7684\u60c5\u51b5\u4e0b\u4f7f\u7528\u4ea7\u54c1\uff0c\u4ed6\u4eec\u53ef\u80fd\u4e0d\u4f1a\u6210\u529f\uff0c\u53cd\u800c\u53d8\u5f97\u6cae\u4e27\uff0c\u751a\u81f3\u540e\u6094\u8d2d\u4e70\u3002<\/p>\n<p>\u4e00\u822c\u6765\u8bf4\uff0c\u65b0\u624b\u542f\u52a8\u9636\u6bb5\u7684\u5173\u952e\u6307\u6807\u662f\uff1a\u5ba2\u6237\u7ecf\u8fc7\u591a\u5c11\u65f6\u95f4\u540e\uff0c\u901a\u8fc7\u4ea7\u54c1\u83b7\u5f97\u4e86\u521d\u59cb\u4ef7\u503c\uff0c\u5e76\u771f\u6b63\u5f00\u59cb\u4f7f\u7528\u4ea7\u54c1\u3002\u4e3a\u4e86\u5b8c\u6210\u8fd9\u4e2a\u76ee\u6807\uff0c\u9700\u8981\u63d0\u524d\u5236\u5b9a\u5ba2\u6237\u5728\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\u5fc5\u987b\u8981\u5b8c\u6210\u7684\u6240\u6709\u91cc\u7a0b\u7891\uff0c\u5e76\u5236\u5b9a\u7b56\u7565\u4e00\u6b65\u6b65\u63a8\u8fdb\u5ba2\u6237\u5b8c\u6210\u3002<\/p>\n<p>\uff08\u5ba2\u6237\u6210\u529f\u91cc\u7a0b\u7891\uff08Success Milestones\uff09\uff0c\u4e00\u822c\u6839\u636e\u4e0d\u540c\u7684\u4e1a\u52a1\u6d41\u7a0b\u8fdb\u884c\u89c4\u5212\uff0c\u5373\u5ba2\u6237\u5b9e\u73b0\u4e0d\u65ad\u53d1\u5c55\u53d8\u5316\u7684\u9700\u6c42\uff0c\u5728\u5ba2\u6237\u751f\u547d\u5468\u671f\u7684\u4e0d\u540c\u9636\u6bb5\uff0c\u9700\u8981\u5b8c\u6210\u7684\u4efb\u52a1\u6216\u8fbe\u6210\u7684\u9636\u6bb5\u6027\u76ee\u6807\uff09<\/p>\n<p>\u9636\u6bb54\uff1a\u6210\u957f<\/p>\n<p>\u6210\u957f\u9636\u6bb5\u4e00\u822c\u6307\u7684\u662f\u5ba2\u6237\u4ed8\u8d39\u540e\u768490\u5929-270\u5929\uff0c\u5ba2\u6237\u8fdb\u5165\u6b63\u5e38\u7684\u4ea7\u54c1\u4f7f\u7528\u65f6\u671f\u3002\u5982\u679c\u5ba2\u6237\u4fdd\u6301\u6d3b\u8dc3\uff0c\u4ee3\u8868\u4e86\u4f60\u7684\u4ea7\u54c1\u5df2\u7ecf\u6210\u4e3a\u5ba2\u6237\u65e5\u5e38\u8fd0\u8425\u4e2d\u4e0d\u53ef\u6216\u7f3a\u7684\u7ec4\u6210\u90e8\u5206\uff0c\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u5ba2\u6237\u7eed\u8d39\u7684\u53ef\u80fd\u6027\u5c06\u5927\u5927\u63d0\u9ad8\u3002<\/p>\n<p>\u5982\u679c\u5ba2\u6237\u901a\u8fc7\u4e86\u65b0\u624b\u542f\u52a8\u9636\u6bb5\uff0c\u610f\u5473\u7740\u5ba2\u6237\u5df2\u7ecf\u5728\u4f60\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u4e2d\u770b\u5230\u4e86\u660e\u663e\u7684\u4ef7\u503c\uff0c\u800c\u5728\u6210\u957f\u9636\u6bb5\uff0c\u6838\u5fc3\u6307\u6807\u5c31\u662f\u5ba2\u6237\u7559\u5b58\uff0c\u4e00\u822c\u901a\u8fc7\u76d1\u6d4b\u5ba2\u6237\u7684\u4ea7\u54c1\u4f7f\u7528\u5ea6\u3001\u670d\u52a1\u3001NPS\u7b49\u6570\u636e\uff0c\u53ca\u65f6\u8ddf\u8e2a\u5ba2\u6237\u5065\u5eb7\u72b6\u51b5\u3002<\/p>\n<p>\u540c\u6837\u7684\uff0c\u5728\u8fd9\u4e2a\u9636\u6bb5\u4e5f\u9700\u8981\u4e3a\u5ba2\u6237\u5236\u5b9a\u9636\u6bb5\u6027\u91cc\u7a0b\u7891\uff0c\u660e\u786e\u5ba2\u6237\u7684\u7406\u60f3\u8def\u5f84\u548c\u6307\u6807\uff0c\u53ca\u65f6\u53d1\u73b0\u98ce\u9669\u5e76\u4e3b\u52a8\u51fa\u51fb\uff0c\u907f\u514d\u5ba2\u6237\u6d41\u5931\u3002<\/p>\n<p>\u9636\u6bb55\uff1a\u7eed\u7b7e<\/p>\n<p>\u7eed\u7b7e\u9636\u6bb5\u4e00\u822c\u6307\u7684\u662f\u5ba2\u6237\u5408\u540c\u7ec8\u6b62\u524d\u768490\u5929\uff0c\u8fd9\u4e2a\u9636\u6bb5\u7684\u76ee\u6807\u662f\u5c3d\u53ef\u80fd\u5ef6\u7eed\u5ba2\u6237\u91c7\u8d2d\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u5408\u540c\u3002<\/p>\n<p>\u8fd9\u4e2a\u9636\u6bb5\u7684\u91cd\u8981\u6027\u4e0d\u8a00\u800c\u55bb\uff0c\u591a\u6570\u65f6\u5019\u83b7\u5ba2\u7684\u6210\u672c\u8fdc\u8fdc\u9ad8\u4e8e\u633d\u7559\u8001\u5ba2\u6237\u7684\u6210\u672c\uff0c\u51b5\u4e14\u5f88\u591aSaaS\u4f01\u4e1a\u9762\u5bf9\u5ba2\u6237\u4e00\u5e74\u7684\u5408\u540c\u5f88\u96be\u6536\u56de\u6210\u672c\uff0c\u9700\u8981\u8ba9\u5ba2\u6237\u6301\u7eed\u8ba2\u8d2d\u4ea7\u54c1\uff0c\u63d0\u9ad8\u5ba2\u6237\u751f\u547d\u5468\u671f\u957f\u5ea6\u548c\u8d21\u732e\u7684\u4ef7\u503c\uff0c\u624d\u80fd\u66f4\u6301\u7eed\u6027\u589e\u957f\u3002<\/p>\n<p>\u4e00\u65e6\u8fdb\u5165\u6700\u540e\u7684\u7eed\u7b7e\u5468\u671f\uff0c\u5fc5\u987b\u6709\u9488\u5bf9\u6027\u7684\u7b56\u7565\u5f00\u5c55\u7eed\u7b7e\u3002<\/p>\n<p>\u6700\u540e\uff0c\u9700\u8981\u6ce8\u610f\u7684\u662f\u5728\u9636\u6bb52\u548c\u9636\u6bb53\u4e2d\u95f4\uff0c\u5ba2\u6237\u5982\u4f55\u4ece\u9500\u552e\u90e8\u95e8\u987a\u5229\u4ea4\u63a5\u7ed9\u5ba2\u6237\u6210\u529f\u56e2\u961f\uff0c\u5305\u62ec\u4ea4\u63a5\u7684\u5ba2\u6237\u4fe1\u606f\u3001\u4ea4\u63a5\u7684\u65b9\u5f0f\u7b49\u3002\u5982\u679c\u8fd9\u4e2a\u73af\u8282\u6ca1\u6709\u505a\u597d\uff0c\u4f1a\u76f4\u63a5\u5f71\u54cd\u540e\u7eed\u7684\u5404\u4e2a\u73af\u8282\u3002<\/p>\n<p>\u4e0a\u8ff0\u4ecb\u7ecd\u4e86\u5b8c\u6574\u7684\u5ba2\u6237\u751f\u547d\u5468\u671f\uff0c\u5176\u4e2d\u201c\u9500\u552e\u90e8\u95e8\u4e0e\u5ba2\u6237\u6210\u529f\u56e2\u961f\u7684\u4ea4\u63a5\u201d\u3001\u201c\u9636\u6bb53\uff1a\u65b0\u624b\u542f\u52a8\u201d\u3001\u201c\u9636\u6bb54\uff1a\u6210\u957f\u201d\u3001\u201c\u9636\u6bb55\uff1a\u7eed\u7b7e\u201d\u5c5e\u4e8e\u5ba2\u6237\u6210\u529f\u8986\u76d6\u7684\u90e8\u5206\uff0c\u4e5f\u662f\u6211\u4eec\u9700\u8981\u91cd\u70b9\u5173\u6ce8\u7684\u5730\u65b9\u3002<\/p>\n<p>\u5ba2\u6237\u5206\u7fa4<\/p>\n<p>\u5982\u4e0a\u56fe\u6240\u793a\uff0c\u4e0d\u540c\u7684\u5ba2\u6237\u6709\u4e0d\u540c\u7684\u7279\u5f81\u6216\u9700\u6c42\uff0c\u65e0\u8bba\u5ba2\u6237\u5904\u4e8e\u751f\u547d\u5468\u671f\u7684\u54ea\u4e2a\u9636\u6bb5\uff0c\u4f01\u4e1a\u4e2d\u7684\u5404\u4e2a\u90e8\u95e8\u4e3a\u4e86\u80fd\u5b8c\u6210\u65e2\u5b9a\u6307\u6807\uff0c\u90fd\u9700\u8981\u4e86\u89e3\u5ba2\u6237\u5c5e\u4e8e\u4ec0\u4e48\u5206\u7fa4\uff0c\u5982\u4f55\u624d\u80fd\u88ab\u6709\u6548\u6ee1\u8db3\u3002\u5982\u679c\u9762\u5411\u6240\u6709\u7684\u5ba2\u6237\u90fd\u4f7f\u7528\u540c\u6837\u7684\u7b56\u7565\uff0c\u4e00\u5b9a\u4e8b\u500d\u529f\u534a\u3002<\/p>\n<p>\u5ba2\u6237\u5206\u7fa4\u65e9\u5148\u88ab\u5e94\u7528\u4e8e\u5e02\u573a\u90e8\u95e8\uff0c\u901a\u8fc7\u5206\u6790\u5404\u4e2a\u5ba2\u6237\u5206\u7fa4\u7684\u5ba2\u6237\u7684\u76f8\u4f3c\u6027\uff0c\u4f8b\u5982\u9700\u6c42\u3001\u8d2d\u4e70\/\u6d88\u8d39\u7279\u5f81\uff08\u5bf9\u8425\u9500\u6587\u6848\u7684\u8bc6\u522b\u5ea6\u3001\u5e02\u573a\u6e20\u9053\u3001\u9500\u552e\u6e20\u9053\u7b49\u7b49\uff09\uff0c\u8bc4\u4f30\u5e02\u573a\u7684\u6f5c\u529b\u5ba2\u6237\uff0c\u4ece\u800c\u5e2e\u52a9\u5e02\u573a\u90e8\u95e8\u66f4\u9ad8\u6548\u5730\u83b7\u5ba2\u3002\u540e\u6765\u5e7f\u6cdb\u5e94\u7528\u4e8e\u6bcf\u4e2a\u8ddf\u5ba2\u6237\u6709\u5173\u7684\u90e8\u95e8\uff0c\u5305\u62ec\u9500\u552e\u90e8\u95e8\u3001\u4ea7\u54c1\u90e8\u95e8\u3001\u5ba2\u6237\u6210\u529f\u90e8\u95e8\uff0c\u7279\u522b\u662f\u5ba2\u6237\u6210\u529f\u90e8\u95e8\u3002<\/p>\n<p>\u5ba2\u6237\u6210\u529f\u7b56\u7565<\/p>\n<p>\u5728\u56fe\u7247\u7684\u4e2d\u4e0b\u65b9\uff0c\u662f\u5ba2\u6237\u751f\u547d\u5468\u671f\u7ba1\u7406\u3001\u98ce\u9669\u7ba1\u7406\u3001\u6269\u5c55\u9500\u552e\u3001\u53e3\u7891\u63a8\u8350\u3001\u4ef7\u503c\u8bc1\u660e\u3001\u5ba2\u6237\u652f\u6301\u3001\u5ba2\u6237\u58f0\u97f3\u7b49\uff0c\u7ec4\u6210\u4e86\u5b8c\u6574\u7684\u5ba2\u6237\u6210\u529f\u7b56\u7565\u3002\u4ed6\u4eec\u7a7f\u63d2\u4e8e\u5ba2\u6237\u751f\u547d\u5468\u671f\u7684\u6bcf\u4e2a\u9636\u6bb5\uff0c\u6216\u5e2e\u52a9\u5ba2\u6237\u5b89\u5168\u5065\u5eb7\u7684\u5ea6\u8fc7\u67d0\u4e00\u9636\u6bb5\uff0c\u6216\u5e2e\u52a9\u4f01\u4e1a\u63d0\u5347\u5ba2\u6237\u7684LTV\uff08\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\uff09\u4ee5\u63d0\u9ad8\u4f01\u4e1a\u6536\u5165\u3002\u4e0b\u9762\uff0c\u9488\u5bf9\u4ee5\u4e0a\u51e0\u70b9\u8fdb\u884c\u7b80\u5355\u4ecb\u7ecd\u3002<\/p>\n<p>\u5ba2\u6237\u751f\u547d\u5468\u671f\u7ba1\u7406\uff1a<\/p>\n<p>\u6839\u636e\u5ba2\u6237\u548c\u4e1a\u52a1\u6a21\u5f0f\u7684\u4e0d\u540c\uff0c\u5bf9\u4e0d\u540c\u5206\u7fa4\u7684\u5ba2\u6237\uff0c\u5728\u4ed6\u4eec\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u65c5\u7a0b\uff08journey\uff09\u7684\u4e0d\u540c\u9636\u6bb5\uff0c\u5305\u62ec\u65b0\u624b\u542f\u52a8\u3001\u6210\u957f\u3001\u7eed\u7b7e\u7b49\uff0c\u63d0\u4f9b\u9488\u5bf9\u6027\u7684\u5ba2\u6237\u6210\u529f\u7ba1\u7406\u6d3b\u52a8\uff0c\u5305\u62ec\u57f9\u8bad\u3001\u5468\u671f\u6027\u4e1a\u52a1\u56de\u987e\u7b49\uff0c\u65e8\u5728\u6301\u7eed\u7684\u5e2e\u52a9\u5ba2\u6237\u5b9e\u73b0\u671f\u671b\u3002<\/p>\n<p>\u98ce\u9669\u7ba1\u7406\uff1a<\/p>\n<p>\u5728\u73b0\u4ee3\u5e02\u573a\u4e2d\uff0c\u5df2\u7ecf\u5b8c\u5168\u8f6c\u53d8\u4e3a\u4e70\u5bb6\u5e02\u573a\uff0c\u6d88\u8d39\u8005\u662f\u771f\u6b63\u7684\u4e0a\u5e1d\u3002\u5728SaaS\u6216\u6301\u7eed\u6027\u6536\u5165\u9886\u57df\u5c24\u5176\u5982\u6b64\uff0c\u5bf9\u4e8e\u4e00\u5bb6\u4f01\u4e1a\u6765\u8bf4\uff0c\u7ef4\u62a4\u597d\u73b0\u6709\u7684\u5ba2\u6237\uff0c\u8fdc\u6bd4\u83b7\u53d6\u65b0\u5ba2\u6237\u7684\u6210\u672c\u66f4\u4f4e\u3002<\/p>\n<p>\u800c\u5ba2\u6237\u98ce\u9669\u7ba1\u7406\u662f\u63d0\u5347\u5ba2\u6237\u6d3b\u8dc3\/\u7559\u5b58\u6700\u6709\u6548\u7684\u65b9\u5f0f\u3002\u4f01\u4e1a\u6839\u636e\u81ea\u8eab\u7684\u5b9e\u9645\u60c5\u51b5\uff0c\u6784\u5efa\u5ba2\u6237\u5065\u5eb7\u5ea6\u4f53\u7cfb\uff0c\u5b9e\u65f6\u76d1\u63a7\u5ba2\u6237\u884c\u4e3a\u7b49\u5404\u65b9\u9762\u6570\u636e\uff0c\u8ba9\u5ba2\u6237\u6210\u529f\u7ecf\u7406\u53ef\u4ee5\u63d0\u524d\u9884\u5224\uff0c\u53ca\u65f6\u4e3b\u52a8\u5e72\u9884\uff0c\u91c7\u53d6\u76f8\u5e94\u7684\u6d41\u5931\u633d\u56de\u52a8\u4f5c\u3002<\/p>\n<p>\u6269\u5c55\u9500\u552e\uff1a<\/p>\n<p>\u6269\u5c55\u9500\u552e\u662f\u5ba2\u6237\u6210\u529f\u9a71\u52a8\u4e1a\u52a1\u589e\u957f\u6700\u6709\u6548\u7684\u624b\u6bb5\u4e4b\u4e00\uff0c\u4f18\u79c0\u7684SaaS\u4f01\u4e1a\u5728\u505c\u6ede\u83b7\u53d6\u65b0\u5ba2\u7684\u60c5\u51b5\u4e0b\uff0c\u53ef\u4ee5\u5b9e\u73b0\u6536\u5165\u4e0d\u51cf\u5c11\uff0c\u751a\u81f3\u6709\u53ef\u80fd\u589e\u52a0\u3002<\/p>\n<p>\u5982\u679c\u4f60\u6301\u7eed\u4ee5\u9c81\u83bd\u7684\u65b9\u5f0f\u8ffd\u9010\u52a0\u4ef7\u7b49\u65b9\u5f0f\u83b7\u53d6\u5229\u6da6\uff0c\u800c\u4e0d\u5173\u5fc3\u5ba2\u6237\u662f\u5426\u83b7\u53d6\u5230\u4ef7\u503c\uff0c\u5ba2\u6237\u8fdf\u65e9\u4f1a\u5bf9\u4f60\u5931\u53bb\u4fe1\u4efb\uff0c\u5e76\u6700\u7ec8\u79bb\u5f00\u3002<\/p>\n<p>\u6b63\u786e\u7684\u505a\u6cd5\u662f\u5c3d\u53ef\u80fd\u5e2e\u52a9\u5ba2\u6237\u4ece\u4f60\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u4e2d\u83b7\u53d6\u66f4\u591a\u4ef7\u503c\uff0c\u5728\u5173\u6ce8\u5ba2\u6237\u6210\u529f\u7684\u524d\u63d0\u4e0b\uff0c\u5728\u6b63\u786e\u7684\u65f6\u95f4\u901a\u8fc7\u6b63\u786e\u7684\u4fe1\u606f\u4f20\u9012\uff0c\u5f00\u5c55\u6269\u5c55\u9500\u552e\u3002<\/p>\n<p>\u53e3\u7891\u63a8\u8350\uff1a<\/p>\n<p>\u5ba2\u6237\u4f7f\u7528\u4ea7\u54c1\u548c\u670d\u52a1\u6ee1\u8db3\u9700\u6c42\u4e4b\u540e\uff0c\u5982\u679c\u8fd8\u613f\u610f\u628a\u4ea7\u54c1\u63a8\u8350\u7ed9\u670b\u53cb\u3001\u540c\u884c\uff0c\u751a\u81f3\u964c\u751f\u4eba\u7b49\uff0c\u8fd9\u5c31\u662f\u6211\u4eec\u5e38\u8bf4\u7684\u53e3\u7891\u3002\u5bf9\u4e8e\u4e00\u5bb6\u4f01\u4e1a\u670d\u52a1\u516c\u53f8\uff0c\u53e3\u7891\u63a8\u8350\u52a1\u5fc5\u8981\u5f53\u6210\u83b7\u5ba2\u6210\u672c\u6700\u4f4e\u7684\u6700\u6709\u6548\u7684\u83b7\u5ba2\u6e20\u9053\u3002<\/p>\n<p>\u4f60\u9700\u8981\u60f3\u65b9\u8bbe\u6cd5\uff0c\u5148\u5c06\u5ba2\u6237\u57f9\u517b\u6210\u54c1\u724c\u70ed\u8877\u8005\uff0c\u7136\u540e\u7ec4\u7ec7\u5e76\u52a8\u5458\u8d77\u6765\u8fd9\u4e9b\u4eba\uff0c\u6784\u5efa\u53e3\u7891\u8425\u9500\u4f53\u7cfb\uff0c\u83b7\u53d6\u66f4\u591a\u9ad8\u8d28\u91cf\u5ba2\u6237\u3002<\/p>\n<p>\u4ef7\u503c\u8bc1\u660e\uff1a<\/p>\n<p>\u4ece\u53e6\u5916\u4e00\u4e2a\u89d2\u5ea6\u4e0a\uff0c\u5ba2\u6237\u6210\u529f\u5176\u5b9e\u662f\u57fa\u4e8e\u66f4\u5b8c\u5584\u66f4\u5168\u9762\u7684\u5ba2\u6237\u6570\u636e\uff0c\u8fdb\u884c\u5ba2\u6237\u6d1e\u5bdf\uff0c\u89e3\u9664\u5ba2\u6237\u98ce\u9669\uff0c\u6ee1\u8db3\u5ba2\u6237\u9700\u6c42\u3002<\/p>\n<p>\u5728\u4f01\u4e1a\u5916\u90e8\uff0c\u5fc5\u987b\u4e0d\u65ad\u7684\u5411\u5ba2\u6237\u8bc1\u660e\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u4ef7\u503c\uff0c\u4ee5\u53ca\u7ed9\u5ba2\u6237\u7684\u6295\u5165\u4ea7\u51fa\uff0c\u8fdb\u800c\u4fc3\u8fdb\u201c\u6269\u5c55\u201d\u3001\u201c\u53e3\u7891\u63a8\u8350\u201d\u548c\u201c\u4f01\u4e1a\u589e\u957f\u201d\u3002<\/p>\n<p>\u5728\u4f01\u4e1a\u5185\u90e8\uff0c\u5fc5\u987b\u5f97\u5411\u7ba1\u7406\u5c42\u751a\u81f3\u5168\u516c\u53f8\u5206\u4eab\u6210\u529f\u7ed3\u679c\uff0c\u8bc1\u660e\u5ba2\u6237\u6210\u529f\u56e2\u961f\u7684\u8d21\u732e\uff0c\u4ee5\u53ca\u4e3a\u4f01\u4e1a\u5e26\u6765\u7684\u4ef7\u503c\u3002<\/p>\n<p>\u5ba2\u6237\u652f\u6301\uff1a<\/p>\n<p>\u5728\u5ba2\u6237\u6574\u4e2a\u751f\u547d\u5468\u671f\u5185\uff0c\u5fc5\u987b\u8981\u8ba9\u5ba2\u6237\u7684\u4efb\u4f55\u95ee\u9898\u90fd\u80fd\u5f97\u5230\u53ca\u65f6\u51c6\u786e\u7684\u54cd\u5e94\u548c\u89e3\u51b3\u3002\u540c\u65f6\uff0c\u5728\u8fc7\u7a0b\u4e2d\u8ddf\u8e2a\u63d0\u4f9b\u670d\u52a1\u7684\u6709\u6548\u6027\uff0c\u65f6\u523b\u5173\u6ce8\u5ba2\u6237\u4f53\u9a8c\uff0c\u8861\u91cf\u6307\u6807\u5305\u62ec\u4f46\u4e0d\u9650\u4e8e\uff1a\u54cd\u5e94\u65f6\u95f4\u3001\u63a5\u8d77\u7387\u3001\u4e00\u6b21\u6027\u89e3\u51b3\u7387\u7b49\u3002\u540c\u65f6\uff0c\u4e0d\u65ad\u5c1d\u8bd5\u4ee5\u66f4\u52a0\u4e3b\u52a8\u7684\u65b9\u5f0f\uff0c\u63d0\u524d\u89e3\u9884\u6d4b\u98ce\u9669\u5e76\u89e3\u51b3\u3002<\/p>\n<p>\u5ba2\u6237\u58f0\u97f3\uff1a<\/p>\n<p>\u5ba2\u6237\u4e4b\u58f0\uff08VoC\uff0cVoice of the Customer\uff09\u662f\u63a8\u52a8\u5168\u516c\u53f8\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4ef7\u503c\u548c\u5b9e\u73b0\u5ba2\u6237\u6ee1\u610f\u7684\u5173\u952e\u90e8\u5206\u3002\u5305\u62ec\u65e8\u5728\u83b7\u53d6\u5ba2\u6237\u6d1e\u5bdf\uff0c\u5ba2\u6237\u53cd\u9988\u95ed\u73af\uff0c\u786e\u5b9a\u4ea7\u54c1\u6539\u8fdb\u4f18\u5148\u7ea7\uff0c\u8fdb\u800c\u8ba9\u5ba2\u6237\u6210\u529f\u548c\u6ee1\u610f\u3002\u4e00\u822c\u6765\u8bf4\u4f60\u53ef\u4ee5\u91c7\u7528\u4e09\u4e2a\u6b65\u9aa4\u6784\u5efaVOC\u6d41\u7a0b\uff1a<\/p>\n<p>\u8046\u542c\uff1a\u4e0d\u65ad\u7ed9\u5ba2\u6237\u63d0\u4f9b\u4f4e\u6210\u672c\u4fbf\u6377\u7684\u53cd\u9988\u901a\u9053\uff0c\u5b9e\u65f6\u83b7\u53d6\u5ba2\u6237\u53cd\u9988<\/p>\n<p>\u884c\u52a8\uff1a\u6536\u5230\u53cd\u9988\uff0c\u53ca\u65f6\u56de\u590d<\/p>\n<p>\u5206\u6790\uff1a\u6839\u636e\u76ee\u6807\u8bc4\u4f30\u8fdb\u5ea6\u53ca\u65f6\u8fdb\u884c\u8861\u91cf\u6539\u8fdb<\/p>\n<p>\u4f01\u4e1a\u6240\u9700\u7ed9\u4e88\u7684\u652f\u6301<\/p>\n<p>\u4e0a\u9762\u4ecb\u7ecd\u4e86\u5ba2\u6237\u6210\u529f\u7684\u201c\u9053\u201d\uff0c\u5373\u662f\u4ec0\u4e48\u3001\u4e3a\u4ec0\u4e48\u3001\u4ec0\u4e48\u65f6\u5019\u505a\uff0c\u4ee5\u53ca\u201c\u672f\u201d\uff0c\u5373\u600e\u4e48\u505a\u3002\u6709\u8fd9\u4e24\u70b9\u8fd8\u4e0d\u591f\uff0c\u9700\u8981\u6b63\u786e\u7684\u201c\u4eba\u201d\u624d\u80fd\u843d\u5730\uff0c\u201c\u4eba\u201d\u5305\u62ec\u6070\u5f53\u7684\u7ec4\u7ec7\u67b6\u6784\u548c\u5408\u683c\u7684\u4eba\u624d\u3002<\/p>\n<p>\u4e3a\u4e86\u80fd\u51c6\u786e\u6d1e\u5bdf\u5ba2\u6237\u3001\u9ad8\u6548\u534f\u4f5c\u3001\u89c4\u6a21\u5316\u8fd0\u8f6c\u3001\u8fd8\u9700\u8981\u201c\u5668\u201d\uff0c\u5373\u5ba2\u6237\u6210\u529f\u5de5\u5177\u7684\u652f\u6301\u3002\u4e0d\u8fc7\uff0c\u56fd\u5185\u4e13\u505a\u5ba2\u6237\u6210\u529f\u7684\u5de5\u5177\u8fd8\u662f\u7a7a\u767d\uff0c\u53ea\u80fd\u591a\u5de5\u5177\u4e32\u8054\uff0c\u5916\u52a0\u81ea\u52a9\u5f00\u53d1\uff0c\u52c9\u5f3a\u6ee1\u8db3\u9700\u8981\u3002<\/p>\n<p>\u201c\u8d22\u201d\u5c31\u7406\u6240\u5f53\u7136\uff0c\u201c\u4eba\u201d\u201c\u5668\u201d\u90fd\u9700\u8981\u8db3\u591f\u7684\u9884\u7b97\uff0c\u624d\u80fd\u5b9e\u73b0\uff0c\u90a3\u4e48\u5728\u5185\u90e8\u8bc1\u660e\u5ba2\u6237\u6210\u529f\u7684\u4ef7\u503c\uff0c\u83b7\u53d6\u8db3\u591f\u9884\u7b97\uff0c\u5c31\u53d8\u5f97\u5c24\u5176\u91cd\u8981\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5bf9\u4e8e\u201c\u5ba2\u6237\u6210\u529f\u201d\u4f60\u6709\u591a\u4e86\u89e3\uff1f\u6587\u7ae0\u591a\u4e2a\u5c42\u9762\u4e3a\u4f60\u89e3\u8bfb\u3002 \u4f5c\u4e3a\u5168\u7403\u6700\u5927\u7684SaaS\u4f01\u4e1a\uff0cSalesforce\u5c06\u201c\u5ba2\u6237\u6210 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":629500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-629275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gonglue"],"_links":{"self":[{"href":"https:\/\/www.youtupa.com\/wp-json\/wp\/v2\/posts\/629275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.youtupa.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.youtupa.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.youtupa.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.youtupa.com\/wp-json\/wp\/v2\/comments?post=629275"}],"version-history":[{"count":1,"href":"https:\/\/www.youtupa.com\/wp-json\/wp\/v2\/posts\/629275\/revisions"}],"predecessor-version":[{"id":629501,"href":"https:\/\/www.youtupa.com\/wp-json\/wp\/v2\/posts\/629275\/revisions\/629501"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.youtupa.com\/wp-json\/wp\/v2\/media\/629500"}],"wp:attachment":[{"href":"https:\/\/www.youtupa.com\/wp-json\/wp\/v2\/media?parent=629275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.youtupa.com\/wp-json\/wp\/v2\/categories?post=629275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.youtupa.com\/wp-json\/wp\/v2\/tags?post=629275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}